All posts by iMedia Marketing

Conversion Rate Optimization for Local Businesses

Conversion Rate Optimization for Local Businesses

Your website is getting traffic, but growing your business is more than getting eyes on your product. Higher conversion rates generate more sales for the same amount of traffic you are currently receiving, so now is the time to employ some conversion rate optimization tactics to grow your local business. What Is Your Conversion Rate? … Continue reading Conversion Rate Optimization for Local Businesses

DIY Local SEO for Local Business Owners

DIY Local SEO for Local Business Owners

  Local search engine optimization is ever-evolving as new algorithms are released, your software updates, and best practices change. Local business owners have to stay vigilant to compete for the top spots in search engine local results on both mobile devices and desktops. What You Can Do to Improve Local SEO   Local SEO can … Continue reading DIY Local SEO for Local Business Owners

Should you add paid advertising to your Local Online Marketing Mix

Should You Add Paid Advertising to Your Marketing Mix?

For local businesses, there is no shortage of potential media placements across both online and offline marketing channels. But realistically, most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. That means you should consider adding paid online advertising to your marketing mix. According to … Continue reading Should You Add Paid Advertising to Your Marketing Mix?

What Lead Generation Means for Small Businesses

What Lead Generation Means for Small Businesses

If you are looking to increase your customer base, know this: small businesses that are incorporating lead generation strategies and embracing innovative ways to generate new sales are seeing accelerated growth. Small and local businesses are in a high-stakes competition for new customers in the shadow of a growing ecommerce presence and fighting for what … Continue reading What Lead Generation Means for Small Businesses

Near Me Search how local businesses are found online

Near Me Search – How Local Businesses Are Found Online

Mobile devices are expected to influence $1.4 trillion in local sales by 2021, according to a Forrester research report. As more and more Americans rely on their smartphones to find local services and products, “near me” searches have become default functions for both search engines and the people using them. Think about how you use … Continue reading Near Me Search – How Local Businesses Are Found Online

Facebook Messenger Ads for Small and Local Businesses

Facebook Messenger Ads for Small and Local Businesses

The ability to target people who are actually interested in your product and located in your vicinity is a huge advantage for local businesses who use Facebook Messenger to promote their business. Facebook Messenger gives you a direct way to persuasively market to a highly targeted audience in their personal digital space where they are … Continue reading Facebook Messenger Ads for Small and Local Businesses

Link Building is Hard but Still Necessary

Link Building is Hard – But Still Necessary

Link building is hard when you look at the time and resources required to get quality backlinks. As far as SEO tactics go, link building is one of the trickier activities to be successful at. You either need epic content that naturally attracts links, or you need a detailed and proactive outreach program that consistently … Continue reading Link Building is Hard – But Still Necessary

Why You Need an Optimized Google My Business Listing

Why You Need an Optimized Google My Business Listing

If you’ve ever Googled your competition and saw that their business listing showed up higher in search with a bunch of customer-centric information like photos, hours, special offers, and even videos, you might wonder how they got all that done. The answer is simple, they optimized their free Google My Business (aka GMB) listings, and Google rewarded … Continue reading Why You Need an Optimized Google My Business Listing

Local Businesss Grow Faster with Local SEO

Local Businesses Grow Faster with Local SEO

Do you have a business that serves one or several local areas? Your run-of-the-mill website SEO won’t bring the impactful results of local search engine optimization. And local SEO is what you need to be found by new customers in your area. Local search has been a windfall for many local businesses because physical proximity to … Continue reading Local Businesses Grow Faster with Local SEO