Your website is getting traffic, but growing your business is more than getting eyes on your product. Higher conversion rates generate more sales for the same amount of traffic you are currently receiving, so now is the time to employ some conversion rate optimization tactics to grow your local business. What Is Your Conversion Rate? … Continue reading Conversion Rate Optimization for Local Businesses →
For local businesses, there is no shortage of potential media placements across both online and offline marketing channels. But realistically, most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. That means you should consider adding paid online advertising to your marketing mix. According to … Continue reading Should You Add Paid Advertising to Your Marketing Mix? →
The ability to target people who are actually interested in your product and located in your vicinity is a huge advantage for local businesses who use Facebook Messenger to promote their business. Facebook Messenger gives you a direct way to persuasively market to a highly targeted audience in their personal digital space where they are … Continue reading Facebook Messenger Ads for Small and Local Businesses →
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Digital marketing gives small and local businesses the ability to connect with their ideal audience in ways we never imagined. With Facebook Messenger marketing, you can put your ad into inboxes or chat with new and future customers directly – more effectively and at less cost than other digital marketing ads. Marketing in Messenger makes … Continue reading Facebook Messenger Marketing is More Than Just Ads →