For local businesses, there is no shortage of potential media placements across both online and offline marketing channels. But realistically, most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. That means you should consider adding paid online advertising to your marketing mix. According to … Continue reading Should You Add Paid Advertising to Your Marketing Mix?
If you are looking to increase your customer base, know this: small businesses that are incorporating lead generation strategies and embracing innovative ways to generate new sales are seeing accelerated growth. Small and local businesses are in a high-stakes competition for new customers in the shadow of a growing ecommerce presence and fighting for what … Continue reading What Lead Generation Means for Small Businesses
Mobile devices are expected to influence $1.4 trillion in local sales by 2021, according to a Forrester research report. As more and more Americans rely on their smartphones to find local services and products, “near me” searches have become default functions for both search engines and the people using them. Think about how you use … Continue reading Near Me Search – How Local Businesses Are Found Online
The ability to target people who are actually interested in your product and located in your vicinity is a huge advantage for local businesses who use Facebook Messenger to promote their business. Facebook Messenger gives you a direct way to persuasively market to a highly targeted audience in their personal digital space where they are … Continue reading Facebook Messenger Ads for Small and Local Businesses
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Do you have a business that serves one or several local areas? Your run-of-the-mill website SEO won’t bring the impactful results of local search engine optimization. And local SEO is what you need to be found by new customers in your area. Local search has been a windfall for many local businesses because physical proximity to … Continue reading Local Businesses Grow Faster with Local SEO
Local businesses need to consistently bring in new customers to increase sales and grow their business, so it’s crucial to embrace new digital marketing strategies to generate sales. Local lead generation using social media puts your business in front of a highly targeted market so you can get to work winning new customers. A lead … Continue reading Local Lead Generation Using Social Media
Digital marketing gives small and local businesses the ability to connect with their ideal audience in ways we never imagined. With Facebook Messenger marketing, you can put your ad into inboxes or chat with new and future customers directly – more effectively and at less cost than other digital marketing ads. Marketing in Messenger makes … Continue reading Facebook Messenger Marketing is More Than Just Ads
Online marketing strategies for local businesses are specifically engineered to get your business in front of and attract local customers. To do that, the first and most important factor for growing your business with local online marketing is to master local SEO and ensure your website is ranking high organically in search results for your … Continue reading SEO and Online Marketing for Local Businesses