Digital marketing gives small and local businesses the ability to connect with their ideal audience in ways we never imagined. With Facebook Messenger marketing, you can put your ad into inboxes or chat with new and future customers directly – more effectively and at less cost than other digital marketing ads.
Marketing in Messenger makes acquiring customers easier by providing a way to directly communicate with people where they are already having conversations all the time. When you know where your customers hang out online, you know where you should be marketing your business.
Communicate with Customers Where They Hang Out Online
Facebook messenger has a massive reach across the United States and worldwide. If you’re interested in seeing a higher level of engagement and like the idea of having AI robots doing the heavy lifting to grow your audience, then Facebook Messenger is where you want to market your business.
In just the United States, the Facebook Messenger app is downloaded millions of times MONTHLY. And one Aimia report showed 31% of consumers say they are using social media channels to browse for new items to purchase.
When you consider that 67% of people indicated that they have made a purchase after seeing a social media ad (The Manifest’s 2019 Consumer Social Media Survey), it seems a no-brainer to get in on the action.
Do More with Facebook Messenger Marketing Than Just Inbox Ads
The easiest way to promote your business on Facebook Messenger is running ads that show up in people’s Messenger inbox. But Facebook Messenger gives you several other marketing opportunities that you can use to promote your business, enhance the customer experience, and acquire new customers.
When you use Messenger for marketing, you can create interactive stories that increase engagement with people who have shown interest in your business. You can also provide customer support manually or by creating chatbot question and answer sequences that mimic conversation by answering frequently asked questions.
Messenger also lets you customize product or service suggestions and deliver downloadable content like lead magnets or catalogs. To keep current customers engaged and happy, you can even book appointments, send event reminders, or send purchase and shipping confirmations.
While the ability to put ads inside people’s Messenger inbox should be considered a digital marketing superpower, you also have the ability to send messaging sequences and create full sales funnels to gather leads, woo prospects, and convert users into customers.
You can do all of this on a platform that provides a higher click-through rate than email marketing. You can expect unseen results when marketing in Facebook Messenger because unlike the multiple email boxes people have that are overflowing with spam, junk, and ads that Messenger inbox they use every day stays junk-free and your marketing attempts will stand out.
Get the Conversation Started and Monitor Your Results
Facebook reports that more than 1 in 2 people said they’re more likely to shop with a business they can message, and 67% of people expect to message businesses more in the next two years.
Facebook Messenger marketing allows you to get personal and communicate with people where they are comfortable chatting and building relationships already. Marketing in this space could be a game-changer for your business but before you start any new marketing campaign, you’ll want to have a plan in place that will help you meet your goals.
You’ll want to test out different ways to engage people in messenger, so you can see what works and what doesn’t. Then track how your campaigns are performing using the two places to view the metrics: Ads Manager and Messaging Insights.
You can see new connections, who blocked a messaging connection, and the average cost for each new conversation in Ads Manager. Messaging Insights shows you the same information (except for cost), and also gives you response rate and time.
Reach More People with Facebook Messenger Marketing
Knowing what marketing goal your working towards, exactly who you want to talk to, and why they should talk to you allows you to create a Messenger marketing plan that gets results.
Small and local businesses can dig into a Facebook Audience Insights to learn more about the demographics and preferences of everyone on Facebook, but more importantly, get detailed information about the people who have connected with your Facebook page.
With this information, marketers for businesses big and small are using Messenger to drive awareness and build a presence on Facebook that encourages people to chat with and browse products and services from businesses they know.