For local businesses, there is no shortage of potential media placements across both online and offline marketing channels. But realistically, most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. That means you should consider adding paid online advertising to your marketing mix. According to … Continue reading Should You Add Paid Advertising to Your Marketing Mix?
If you are looking to increase your customer base, know this: small businesses that are incorporating lead generation strategies and embracing innovative ways to generate new sales are seeing accelerated growth. Small and local businesses are in a high-stakes competition for new customers in the shadow of a growing ecommerce presence and fighting for what … Continue reading What Lead Generation Means for Small Businesses